CEO of creative agency Innocean and founder of F*ck The Cupcakes, Jasmin Bedir, last night made her debut on ABC's advertising panel series, Gruen.

Bedir joined returning guests Camey O'Keefe and Christina Aventi, alongside series regular Russel Howcroft and host Will Anderson.

The program, which is in its 16th series, first aired on the ABC in 2008. It has since featured a long list of Australian advertising industry personalities, including Dee Madigan, Sunita Gloster, Adam Ferrrier, Lauren Zonfrillo and Priya Patel.

"I had the best time and laughed so much, because of the seasoned legends Camey O'Keefe & Christina Aventi. And of course sitting next to Russel Howcroft on TV is certainly an honour," said Bedir. "Not going to lie, bit of a career highlight here for me."