Digital services and consulting firm Infosys has entered into a strategic three-year partnership with the ABB FIA Formula E World Championship as the global motor sport for electric car's official Digital Innovation Partner.

The partnership aims to innovate fan engagement by creating an AI-powered Fan Customer Data Platform, with the ambitious goal of engaging 500 million fans by 2030.

Infosys will leverage its AI-first suite of offerings, Topaz, to provide real-time insights and driver statistics during races, enhancing the race-viewing experience. The company is also committed to aiding Formula E's 45% carbon reduction target by 2030 through advanced AI, thereby enhancing sustainability reporting and elevating standards for the championship.

Chief Executive Officer, Formula E, Jeff Dodds, said: "Infosys' expertise in cutting-edge technologies makes them the ideal partner to help us drive the future of electric motorsport. We are excited to work with them to deliver exceptional experiences for our global fan base and further strengthen Formula E's position as a leader in sustainable, digital-first sports. Infosys' commitment to sustainability and innovation aligns perfectly with our vision, and we are confident that this collaboration will unlock new avenues in our key focus areas."

EVP & Global Chief Marketing Officer, Infosys, Sumit Virmani, said: "Infosys has built and nurtured several strategic sports collaborations globally. We are now delighted to partner with Formula E, a visionary motorsport series, that shares our passion for sustainability and AI-led innovation. This strategic collaboration will showcase our AI, digital, and analytics prowess, elevating the fan experience, while enhancing Formula E's sustainability goals. Together, we aim to redefine the possibilities in electric motorsport."

Infosys has a history of association with the global tennis ecosystem for nine years through partnerships with Roland-Garros, Australian Open, ATP, and the International Tennis Hall of Fame. The company also collaborates with the Madison Square Garden, including key MSG properties New York Knicks, New York Rangers, and the Madison Square Garden Arena.