The Association for Data-Driven Marketing and Advertising (ADMA) will hold its annual Global Forum conference in August.

This year's conference theme, 'Elevate for the Future', will address some of the key pressures facing the industry, including imminent privacy changes, the opportunities of Customer Experience (CX) and strategic branding.

Taking place at the Hyatt Regency in Sydney's Darling Harbour, the event will feature keynote speakers such as Mark Ritson, Tom Goodwin, and Joanna Robinson, and will be MC'd by seasoned leadership speaker, Holly Ransom.

ADMA CEO, Andrea Martens, said: "With the marketing industry facing undeniable challenges and complexity, it is more vital than ever not only to inspire, but to equip marketers, to help evolve our industry and Elevate for the Future. We’re committed to delivering an event that takes a hard look at the complexities and transformations facing the industry, together with world-class thinking and tangible takeouts for every marketer."