Telstra has launched its 'Better on a Better Mobile Network' campaign in partnership with its bespoke agency village, +61 - a collective that brings together creative for Bear Meets Eagle on Fire with TBWA and media agency OMD.

The campaign includes 26 individual 15 second stop-motion films, each built around a specific location in Australia - Flinders Island, Wagga Wagga, Tambo, and Rocky Cape are amongst the towns that make the cut.

The spots feature the unique local characters that tap into Telstra's mobile coverage, from a pair of Tasmanian devils larping in Rocky Cape, to wallabies making snowmen on Mount Buller.

The films were director by Jeff Low from Revolver and animation director Tobias Fouracre, with the visuals brought to life by a crew of puppet makers, puppeteers and set designers.

Sharing a compilation of the films to LinkedIn, Telstra chief marketer Brent Smart thanked the Bear Meets Eagle on Fire, +61 and OMD teams for their work, alongside Telstra's head of brand, network and sponsorship, Alita McMenamin, head of creative excellence, Anna Jackson, and senior marketing manager, Vanessa Burr.

In a statement sent to Mi3, Smart said: “I just love this work. It has the scale to match our network, yet delivers the message with humility and humour and having a bunch of these 15s continually rolling out will make them feel fresh and surprising. Huge thanks to our awesome partners at Bear and +61, who really sweated this. The level of craft and care really shines.” 

Bear Meets Eagle on Fire founder and chief creative officer, Micah Walker, also paid tribute to the campaign in a post made to LinkedIn. "It's been a huge production endeavour with too many folks caring hard to thank here, but big shout out to all of you," he wrote.

It's the second major piece of work to come from Telstra and 61+ since the agency collective was appointed in October last year. The partnership first went to market in April with an integrated campaign that would target remote and regional areas, titled, 'From Space to Your Place'.

Mi3 has contacted Bear Meets Eagle on Fire and OMD for comment.