ALDI Australia is venturing into new territory with the launch of ALDI Insurance, a comprehensive suite of insurance products.

The new offerings include Car, Home and Contents, and Landlord's Insurance. The products are backed by Honey Insurance and underwritten by RACQ Insurance.

ALDI Insurance is positioned as providing straightforward, competitively priced insurance with no hidden exclusions. Customers can get quotes within three minutes, making the process quick and efficient. However, the company has made it clear it will not engage in one-off rewards or conditional discounts, focusing instead on providing consistent value.

Honey Insurance founder and CEO, Richard Joffe, stated the partnership with ALDI was a natural fit due to shared values.

"At Honey, we put the customer at the centre of how we design insurance; from coverage, to the simplicity of getting a quote or making a claim. Partnering with ALDI was a natural fit given our shared desire to bring a more trustworthy and straightforward insurance product to Australian customers," he said.

"Honey is proud to be the exclusive partner for ALDI Insurance and we are thrilled to be joining forces with ALDI to help Australians keep their homes and cars safer; and all at a price that gives Aussie households the great value they deserve."

ALDI Insurance aims to provide the same price for new and existing customers, avoiding increased premiums for customers who don't shop around. The Home and Contents Insurance uses technology to reduce premiums, offering smart sensors to eligible policy holders to monitor their homes and potentially avoid accidents.

ALDI Insurance offers up to 20 per cent above the sum insured for demolition, and 10 per cent above the sum insured for design costs when a customer needs to rebuild their home after an insured event occurs. It also offers up to $20,000 cover for home offices.

ALDI Car Insurance includes car hire after theft or not-at-fault collisions, emergency repairs up to $1,500, and new vehicle replacements for cars up to two years old. Customers can pay for ALDI Insurance monthly at no additional charge.

Group Director ALDI Australia,Rodney Balech, said expanding the supermarket's ‘Good Different’ offering into new categories with ALDI Insurance bringing even more savings to Aussies at a time when they need it most.

"We know that Australians have been calling for a trusted insurance provider that not only provides a reliable and accessible service but also doesn’t break the bank," he said. "With the launch of ALDI Insurance, we’re bringing our expertise in competitive pricing and quality products to the insurance vertical, while partnering with Honey’s tried and true insurance experience to give customers confidence in the products".