Tara Ford has been appointed as the Chief Creative Officer of Accenture Song for Growth Markets but will continue to hold her position as Chief Creative Officer of The Monkeys Sydney.

In her new role, Ford will oversee all creative output from the Asia Pacific and Latin America regions, collectively known as the 'Growth Markets'. She will work in close collaboration with Accenture Song Global Chief Creative Officer Neil Heymann.

'I am thrilled to be working with Neil, heading up the creative offering of Song’s formidable regional team," Ford said. 'Leading our diverse creative talent across Song in Growth Markets is going to be super interesting. I look forward to helping our people and clients shine through the combination of creativity, innovation and technology.'

Heymann said: 'Tara is the kind of creative leader shaping the direction of our industry. She’s a champion of creativity and creative people and has proven herself consistently on the global stage. As importantly, she’s ambitious, business-minded and tech-fluent in a way that positions her perfectly to drive work that is unique to Song’s capabilities. Tara having more widespread influence, especially across some of our most exciting markets, is great news for all of us.'

Mark Green, Accenture Song ANZ President and The Monkeys co-founder and CEO said: 'Tara is a world class talent, and it is with great pleasure we get to see her ply her talents on a bigger stage. We are in a fortunate position to have three incredible leaders in Tara, Ant and Damon in ANZ and the wider opportunities will come thick and fast.'

Ford's work has been recognised at every major international award show, including the Dan Wieden Titanium Grand Prix at Cannes for 'The First Digital Nation' for the Government of Tuvalu. Under her leadership, The Monkeys has bagged several awards, including Campaign Brief Agency of the Year 2021, Mumbrella Creative Agency of the Year 2022, and AWARD Creative Agency of the Year 2022. In 2023, the agency was named Spikes Australian Agency of the Year, Cannes, D&AD and One Show Agency of the Year Australia, and Effies Effective Agency of the Year, Australia.