Haleon, a global leader in consumer healthcare with brands including Panadol and Voltaren, has chosen Vistar Media as its partner for programmatic out-of-home (OOH) advertising worldwide.

The partnership will leverage Vistar Media's technology to deliver ads for Haleon's brands, including Panadol and Voltaren, in real-world settings. Vistar's platform will enable Haleon to run dynamic, locally relevant campaigns at scale. The collaboration will also involve Publicis, Haleon's media agency, to power OOH campaigns worldwide.

Vistar's demand-side platform (DSP) will allow Haleon to execute data-driven, highly personalised DOOH campaigns at scale. The partnership supports Haleon's drive to reduce the environmental footprint of its advertising efforts.

"We're incredibly proud to be selected as Haleon's global partner for programmatic OOH," said Ben Baker, Vistar Media's APAC Managing Director. "It's exciting to see this partnership amplify the impact of iconic brands like Panadol and Voltaren, both essentials in the everyday lives of Australians. At Vistar, we're all about leveraging technology to connect brands with people in meaningful ways, at the right moment and in the right place. Working alongside Haleon and Publicis, we're ready to deliver campaigns that are not only innovative but also resonate deeply with consumers across Australia and the globe,"

Vistar said Haleon's decision to select Vistar as their preferred partner highlights the strategic importance of DOOH in its media strategy.

Vistar Media is a global provider of technology solutions for out-of-home (OOH) media. Haleon is a global leader in consumer health, with brands such as Sensodyne, Panadol, Otrivin, Polident, Corsodyl, and Centrum.

"Haleon is always seeking the best ways to connect with consumers while staying true to our sustainability mission," said Brook Minto, Global Investment Director, Marketing Edge at Haleon. "Partnering with Vistar Media lets us push boundaries in digital out-of-home advertising, combining innovation with purpose. Their expertise and cutting-edge technology empower us to elevate the quality of our media investments globally, in a way that truly aligns with our values."