East Coast Car Rentals has inked a sponsorship deal with A-League's Newcastle Jets, becoming the club’s exclusive rental car partner and provider.

The partnership is set to offer benefits to Newcastle Jets FC supporters and its wider network, aiming to make transportation more accessible and efficient for Newcastle residents and deliver value and service to corporate travellers.

East Coast Car Rentals, an Australian car rental company founded in 1979, has 15 sites across Australia, including Newcastle. The company offers a wide range of vehicles for hire across various locations throughout the country.

"We're excited to team up with the Newcastle Jets, a club that shares our commitment to excellence and community - this partnership provides us with a fantastic platform to further support both local Newcastle residents and Australian sport. We're looking forward to working closely with the Jets and its network to offer our industry-leading services to even more consumer and corporate travellers," said CMO at East Coast Car Rentals, Ben Whitmore.

Newcastle Jets is a professional football club based in Newcastle, New South Wales, competing in the A-League Men and A-League Women competitions. Jason Hoffman, a former Newcastle Jets player and current club ambassador, also commented on the partnership.

"As an organisation, we’re constantly innovating both on the pitch and off it, by offering more to our incredible supporters, and this partnership enables us to do that. It’s great to align with a brand that shares our passion for supporting local consumers and businesses - we’re delighted to have East Coast Car Rentals on board," said Hoffman.