The owner of Shell Coles Express and Reddy Express, Viva Energy, has launched a new consumer promotion that gives customers across Australia the chance to 'Win A Mustang' by spending $20 on eligible fuel or in-store in a single transaction at one of its service stations.

The promotion is supported by a media campaign that features Shell V-Power Racing Team drivers Will Davison and Anton De Pasquale. "Will and I are rapt to be the faces of this exciting promotion. We know firsthand how great the Mustang is to drive not just as a race car driver but as an everyday driver. We know that the lucky customer who wins the Ford Mustang will have a very special driving experience and what a stunning car to have parked in the driveway. If only we could enter ourselves for a chance to win!" said De Pasquale.

After making an eligible purchase customers can enter online to go into the draw to win a prize from a $102,000 prize pool, with runner-up prizes including $500 DoorDash vouchers and $100 Shell Coles Express gift cards. The grand prize includes the new 7th generation 2024 Ford Mustang GT (including all on-road costs) and a $5,000 Shell Coles Express voucher.

Viva Energy Retail GM of Marketing, Andrew Egan, said: "We’re delighted to have Will and Anton from the Shell V-Power Racing Team fronting our Win A Mustang campaign. The brand new Ford Mustang is a fantastic prize for our customers as given this is the third iteration of this promotion we know that each time we run it, it’s hugely successful. By only needing to spend just $20 on shop or fuel, we feel that this promotion is highly accessible to many customers and by adding bonus entry opportunities, we’re giving our customers even more chances to win."

Customers will receive a bonus entry when they purchase any Dare, Twisties, Cadbury or V Energy products (including V Refresh) as part of their $20 spend. Orders placed and delivered via DoorDash from Shell Coles Express or Reddy Express sites are also eligible to enter.

The promotion runs from Thursday 2 May until 11.59am on Wednesday 3 July 2024.