The Victoria Racing Club (VRC) has appointed the Australian Football League's (AFL) Kylie Rogers as its new Chief Executive Officer, replacing outgoing chief Steve Rosich.

Rogers, who will commence her role on 1 September, has spent the past seven years at the Australian Football League (AFL), most recently as Executive General Manager Customer and Commercial.

"On behalf of the VRC Board, it gives me great pleasure to announce Kylie Rogers as the 14th Chief Executive Officer of the Victoria Racing Club in the club's 160-year history," said VRC Chairman, Neil Wilson.

Rogers brings over 25 years of experience working across the AFL, Mamamia, and Network Ten.

"Kylie is one of Australia's most well-known and respected senior executives. Having more than 25 years' experience working across the AFL, Mamamia and Network Ten, she brings a high level of commercial acumen, and impressive customer and media experience across major events, entertainment and sport," Wilson said.

During her tenure at the AFL, Rogers was instrumental in the commercial growth of the league, the redevelopment of Marvel Stadium, the growth of AFL's digital and marketing platforms, and improving the customer experience and fan acquisition strategy.

"We believe Kylie's career experience and leadership qualities are extremely well aligned to our strategy and the delivery of the next exciting chapter for the VRC, which includes accelerating our local and global ambitions across racing, events and media, including the Melbourne Cup Carnival, and to build the next generation of the Flemington Racecourse precinct as a year-round sport and entertainment destination," Wilson said.

Rogers will succeed Rosich, who led the business out of the COVID pandemic, achieving significant milestones including record membership, growth in Cup Week crowds, and a new media and wagering partnership with TAB and Nine Entertainment.

"The VRC is one of the world's greatest sporting and cultural institutions, and it is an organisation I am extremely excited and honoured to be leading. I love racing, and I look forward to working with Neil, the board, and the entire VRC team to elevate the club and the Flemington precinct into the future," Rogers said.