Orchard has promoted Hannah Bissex to the newly created role of Managing Partner - Health, as the Enero-owned creative and experience firm looks to expand its award-winning healthcare marketing division.

Bissex, who joined the agency in 2015 as a Group Account Director, has been instrumental in the agency's success, helping to expand Orchard’s Medical Education offering, which has grown by 20% in just one year. She has previously held positions in both the UK and Australia, working with industry-leading clients including GSK, Boehringer Ingelheim, Biogen, and Roche. Bissex has launched healthcare campaigns in all areas of health, including oncology, analgesia, cardiology, respiratory, haematology and animal health.

Orchard Group CEO, Wai Kwok, said: "Navigating the realm of health requires more than just expertise; it demands commercial acumen, the ability to lead diverse teams, and a deep understanding of therapeutic areas. Hannah possesses all of these qualities and more. Her calm, compassionate demeanour coupled with her relentless drive to 'make stuff happen' sets her apart. Her dedication to her clients and her team is unwavering and I have every confidence in Hannah's ability to lead us into the future."

In her new role, Bissex will be responsible for setting both the vision and growth for Orchard health, further expanding Orchard’s footprint into Medical Education, and working with industry-leading brands to design and build connected medical experiences.

"It's an interesting time in health. There are unique changes happening across the landscape which are shifting the way businesses need to operate; but it brings me a lot of excitement. I’m really looking forward to pushing the boundaries not just for Orchard, but for our clients in the health sector, to ensure we’re constantly three steps ahead. Because, there is always a better solution, a better approach, and a smarter way of doing things which will bring increased value and effective outcomes for our clients," said Bissex.