Australian electric vehicle (EV) charging station network, JOLT has introduced mobile video and rich media ads to its suite of mobile advertising products.

The product aims to capture attention and drive engagement among JOLT's audiences.

"The new high-quality, rich media and video ads are a fantastic addition to JOLT’s Australian industry-first, in-app advertising solution. The rich media function will enhance our leading in-app platform, and its ability to engage and drive action with valuable audiences. Video can create more lasting impressions and provide better brand recall, making it an attractive solution for brands and advertisers," said JOLT Head of Sales and Platforms, Michael Selden.

The new mobile advertising product allows brands to engage with JOLT’s audiences across multiple stages of the marketing funnel, with 67% of JOLT customers spending time on their phone or device while charging, and 60% watching or streaming content during this time.

"Delivering 100% share of voice, and a proven extended dwell time on the JOLT app, this solution provides market leading engagement, and is a powerful complement to traditional digital channels," said Selden. "Along with our broadcast digital out-of-home network, JOLT’s in-app offer provides a further optimised engagement opportunity for advertisers."

JOLT is expanding its operations in Australia, with recent expansion in New Zealand, the UK and Canada. The media company has reported a 521% growth in EV charging sessions year on year.