Audible, Amazon's audio platform, has launched its first-ever global brand marketing campaign in an effort to establish a consistent voice across all marketplaces and audience touchpoints.

The new campaign, which will be rolled out across multiple global marketplaces over the coming months, explores how listening to Audible immerses listeners in extraordinary worlds while engaging in routine daily activities.

The campaign will be shared across influencer and Audible social channels, with the tagline: 'There's more to imagine when you listen.'

The campaign was created across three continents, with shoots in Brazil, Thailand, and the UK. The commercial A/V spots were directed by multi-award-winning director Antoine Bardou-Jacquet.

"Through breathtaking visuals, powerful audio mechanisms and an interactive digital and social approach, we were able to create a singular brand position that exemplifies the transportive and captivating qualities of listening to Audible. As a company with millions of worldwide listeners with different habits, rhythms and interests, it was crucially important to identify a precise voice and marketing approach to appeal to our expansive listening audience," said Chief Brand and International Officer at Audible, Susan Jurevics.

"Audio storytelling continues to scale—and audiences increasingly engage with Audible in ways that fit into and enrich their day-to-day. What’s clear through consumer insights and in conversations with our listeners is that listening to Audible gives people a way to imagine more and brings flavour, texture and colour to the everyday rhythm of their lives," Jurevics said.

"Audible has a rich history of bold and impactful brand campaigns, that have grown awareness of the category and listening experience over time. With this new campaign, we are inviting listeners to unlock their imagination in everyday moments, made possible by Audible’s unparalleled access to entertainment, escapism, education and culture," said Country Manager, Audible Australia, Ben Rolleston.

The campaign will run in Australia, Brazil, Canada, France, Germany, Italy, India, Spain, UK and US.