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Shapes and Taco Bell,
Cheesy burrito delight,
Limited time sell.
Taco Bell and Arnott's Shapes unveil limited edition cheesy burrito
Taco Bell Australia and Arnott's snack brand, Shapes, have teamed up to launch a limited edition burrito.
The product, dubbed the Shapes Ultimate Cheese Burrito, is now available in Taco Bell stores nationally. The burrito includes crushed Shapes Fully Loaded Ultimate Cheese Shapes, and is served with Lava sauce for dipping and a snack pack of Ultimate Cheese Shapes.
"We took our famous Beefy Cheesy Burrito and added crushed up Shapes Fully Loaded Ultimate Cheese Shapes. The meal comes boxed up with our epic Lava sauce for dipping, as well as more crushed up Shapes to dip as well. Plus you get a snack pack of Ultimate Cheese Shapes," said Andrew Howie, Taco Bell South Pacific CMO.
Howie noted Taco Bell has been working to selectively partner with iconic Australian brands for a few significant events each year. Previous collaborations include a partnership with Vegemite for National Taco Day in 2023.
"As part of our growth journey in Australia, we selectively look to find iconic Aussie brands to partner with for a handful of big moments each year. Shapes is about as iconic as it comes in Australia so they felt like a perfect fit for National Burrito Day this year," Howie added.
The Shapes Ultimate Cheese Burrito will be available nationally until April 10.