Certified social enterprise, Disinfluencer, is making its mark with the launch of its first-ever billboard on the Princes Highway, St Peters, Sydney.

The billboard, which was crowd-funded during July's Disability Pride Month, is a bold testament to the company's mission to disrupt traditional marketing approaches and champion diversity and inclusion, by providing the world's first inclusive stock library and a tailored 3-part e-learning module for marketing teams.

The aim is to enhance understanding of disability and digital accessibility. The company also offers talent management services and manages a select group of influencers.

"Our billboard is a bold statement of our mission to take disability mainstream," said founder at Disinfluencer, Simone Eyles. "Business and brands know why they need to be inclusive. In fact they want to be inclusive, however are not sure how to implement it. That is where Disinfluencer can help. With our support, brands can authentically engage with a wider audience and lead the charge toward a more inclusive world."

Disinfluencer's goal is to connect businesses with the untapped talent pool of people with disabilities, providing upskilling and meaningful paid work. According to a June 2024 ABS report, 5.5 million Australians live with a disability. The billboard features Josh, a person with an invisible disability and chronic illness, representing the 96% of people with disabilities who have invisible conditions.

"Marketing isn't just about selling products; it's about building relationships. And that means recognising the diverse needs and perspectives of all consumers, including those with disabilities. Brands and marketing have the power to persuade, they can not only lead the charge with this movement by having inclusive talent on set, in their ads and across their digital channels, so not only representing but using the power of creativity to create change," said Eyles.

The billboard, featuring the headline 'I would buy from him', showcases talent within the disability community.

"Inclusion is no longer optional; it's essential for growth and innovation," Eyles added. "Our launch isn’t just about a single billboard—it's about igniting a movement. We’re here to partner with brands that are ready to embrace inclusion, and Disinfluencer offers a clear path to making that happen."