Global media platform, Teads, has broadened its partnership with LG Ad Solutions to extend its Connected TV (CTV) native advertising inventory across Asia Pacific, enhancing advertiser reach and engagement on LG Smart TVs.

The collaboration extends Teads' exclusive position as LG's exclusive partner for CTV native advertising inventory for its Smart TVS in France and Belgium. The newly added markets include Australia, New Zealand, Indonesia, Vietnam, Philippines, Singapore, Malaysia, Thailand, Hong Kong, Japan, Taiwan, and India.

Teads Co-Founder and Co-CEO, Bertrand Quesada, said: "Our expanded partnership with LG Ad Solutions enables brands and agency partners to extend exceptional creative across all screens and further their storytelling with vast audiences. In just less than a year, we’ve already seen tremendous success in France and Belgium, as they embrace CTV native advertising to leverage omnichannel strategies. We look forward to our elevated relationship as we deepen our CTV presence globally with a world-class leader."

Teads has previously partnered with Danone to launch their first CTV campaign as an Olympic Games sponsor, utilising LG Ad Solutions’ exclusive, high-impact CTV Native format.

Thibaud Rivals, Lead Media Manager at Danone in Paris, said: "The strategy deployed by Teads enabled us to respond to the challenges of media fragmentation and the new uses of our audiences. We were delighted to have been one of the first companies to test this new CTV screen, through the partnership between Teads and LG Ad Solutions."

The partnership between Teads and LG Ad Solutions also extends to Central and Eastern Europe on LG Smart TVs, offering advertisers LG Ad Solutions' Automatic Content Recognition (ACR) technology.

President of Global Ad Sales, Serge Matta, said: "As Smart TVs are increasingly becoming the central device of the household around the world, we are thrilled to expand our exclusive partnership with Teads in these new regions. We’re eager to further elevate our direct-to-glass strategy and shared mission in partnering with brands to deliver incremental audiences."

Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. LG Ad Solutions is a specialist in connected TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented streaming TV landscape.