Holland America Line has tapped the poetry of a dedicated cruise line guest to bring a big dose of nostalgia into its latest brand campaign, produced by Taste Creative.

The new campaign aims to encapsulate the extraordinary moments guests have enjoyed aboard Holland America Line ships in a reflection of its more than 100 years in operation.

Creative inspiration was drawn from a heartfelt letter from a past guest to Holland America Line, detailing their voyages and experiences onboard. The narrative of the campaign centres around Roger, a dedicated Holland America Line guest, who celebrates a milestone birthday on his latest cruise. Through a poem written by Roger during the voyage, viewers experience a journey that encapsulates the joys of the onboard experience, the beauty of destinations visited, and special moments making each trip.

The campaign includes a 2-minute Brand Film, TV commercials, an online content series, audio commercial, and image library by David Swift. The media campaign, planned by This is Flow, will be showcased across television, cinemas, digital platforms, and podcasts.

The campaign was developed in collaboration with Writer & Director Genevieve Clay-Smith and the team at Taste Creative.

"Taste has excelled in capturing the essence of the Holland America brand through their fantastic work on this campaign. Their mastery of storytelling and exceptional production skills have resulted in a beautifully crafted campaign," Holland America’s Senior Marketing Manager, Hannah Baynes, said.

Clay-Smith positioned the work as a significant brand campaign for Holland America Line.

"Through our campaign, we aim to transport viewers into the world of Holland America Line, inspiring them to embark on their own unforgettable journeys," she said.