Elevate Communication has welcomed Phil Lutton to its team of news media and communication specialists.

Lutton brings with him a wealth of experience, boasting a 25-year career in the Australian and international media landscape as a journalist and strategic communications professional.

Lutton has an impressive portfolio, having written for Nine Publishing and covered major events such as four Olympic Games, swimming World Championships, cricket Test matches, and State of Origin rugby league. His expertise has been recognised with a win at the 2021 Australian Sports Commission Media Awards, where he also serves as a member of the judging panel.

"Elevate is already established as a strategic and creative leader and I can’t wait to start collaborating with some of the best operators in the business and contribute to that continued success", said Lutton. He has recently been providing strategic communication counsel for clients across the sport, property, waste management, and aged care sectors.

Managing Director Mel Deacon believes Lutton’s appointment strengthens Elevate’s commitment to offering high calibre media insights for clients.

"It’s vital our clients are offered a depth and breadth of communications opportunities, and Phil’s combination of journalistic know how and strategic communications nous will deliver dividends", she said.

With Lutton’s arrival, and the appointment of Tash Jobson as Media Specialist earlier this year, Elevate now boasts over 70 years of combined journalistic and news media experience in the team.

"As we head towards the 2032 Olympics, it’s a formative time for businesses across the country and beyond. Having Phil’s expertise in the sporting and media arena will be a drawcard for brands keen to leverage this cultural phenomenon", Deacon added.

Elevate, now in its 17th year of business, offers services in media relations, corporate communication, issues & crisis management, digital marketing, and event management.