Quantcast has rolled out a self-serve programmatic advertising platform for independent agencies and advertisers with This is Flow one of the early backers.

The platform aims to streamline advertising on the open internet, offering tools and insights that were previously only accessible to large ad spenders. This move is seen as a response to the evolving digital marketing landscape, where traditional cookie-based advertising methods are being phased out due to privacy concerns.

Key features of the new technology include AI-Driven Insights, Simplified Campaign Management, and Comprehensive Cookieless Solutions. Available immediately, Quantcast is offering dedicated support to help new users maximise the benefits of the platform.

"Today’s legacy DSPs are too complex, too time-consuming, and too dependent on third-party cookies. Our goal is to empower businesses of all sizes to effectively reach their audiences, bringing the simplicity and efficiency of the walled gardens to the expansive and diverse open internet. There is a huge opportunity for marketers to improve their advertising performance and drive meaningful results," said Konrad Feldman, CEO of Quantcast.

The platform's approach to advertising without third-party cookies has already garnered positive feedback from users. Clare Rogers, Business Director at leading Australia-based independent agency This is Flow, stated: "Thanks to Quantcast, we’ve been able to efficiently target our key audience segments, resulting in higher engagement and conversion rates. Their innovative approach to advertising without third-party cookies has given us a competitive edge. We’re extremely satisfied with the performance and results, and so are our clients."

Quantcast said its platform offers a viable tools and insights that were previously only available to large ad spenders.