QMS, a leading digital outdoor company, has secured a significant tender with Transport for NSW, encompassing nine of Sydney's most coveted digital out-of-home assets, including the iconic overbridge on Cremorne's Military Road.

Other locations include high traffic areas in Cremorne, Crows Nest, Maroubra, North Ryde, Wiley Park, and Blakehurst. The partnership is set to commence on 1 January 2025, with each of the nine digital sites powered by 100% Green Power.

"Creating a compelling and balanced network for our clients and agency partners in Sydney has been one of our key strategic priorities and the new agreement with Transport for NSW is a game changing addition to our existing portfolio of premium digital large format billboards," said Sara Lappage, QMS Chief Operating Officer.

The expansion of QMS' digital network now enables it to reach more than 92% of the Sydney population each week. This growth follows QMS' recent tender wins with The Hills Shire Council, the Australian Turf Club's Rosehill Gardens Racecourse, and the Australian Rail Track Corporation's (ARTC) out-of-home assets across Sydney. These four new agreements will expand QMS' digital large format network in NSW by more than 40%.

"We're excited to have been selected as Transport for NSW's new partner for these sites, which are in highly sought-after locations and are considered some of Sydney's most prestigious and important digital out of home assets," Lappage added.

In conjunction with the City of Sydney digital street furniture network, QMS is now a market leader in NSW with a portfolio of premium assets. QMS is also the official outdoor media partner of the Australian Olympic Team for the Paris 2024 Olympic Summer Games, the Paris 2024 Paralympic Games, and the Milan-Cortina 2026 Olympic Winter Games.

"The culmination of the Transport for NSW, Australian Turf Club, Hills Shire Council and ARTC tender wins - coupled with our world-class City of Sydney digital street furniture network - calls for a critical shift in how advertisers now need to plan and buy out of home in Sydney and across the country. QMS' expanded portfolio represents a new way for brands to reach Sydney audiences with a single, scalable and premium digital solution," Lappage said.