The finalists for the 2024 Media Federation of Australia (MFA) Awards have been announced, with campaigns for a diverse range of brands including Telstra, FIFA, KFC, Sanofi, NRMA Insurance, Tennis Australia, ALDI, and the Australian Government making the shortlist. The selection process involved over 100 judges, nearly half of whom were client CMOs, indicating the high level of industry engagement.

The winners, chosen by silent vote, will be announced at the MFA Awards gala dinner in Sydney on 19 September. The list of finalists includes a mix of small and large agencies, local independents, multinationals, and a growing group of collaborative partners, reflecting the diverse and dynamic nature of the Australian media industry.

The MFA Awards Grand Prix, along with awards for Industry Contribution, Hall of Fame, and the NGEN Award, will also be announced at the gala dinner. The MFA EX conference will precede the awards, taking place in Melbourne on 5 September 2023. The NGEN Award will open for entries on 25 June.

The 2024 MFA Awards are sponsored by a range of industry heavyweights, including Seven Network, Meta, Outdoor Media Association, SBS, Ad Standards, Foxtel Media, News Corp Australia, and OzTAM. The MFA, a non-profit organisation established in 1997, represents over 90% of all media billings placed by media agencies in Australia.

Naysla Edwards, VP Customer Marketing & Member Experience at American Express ANZ, who served as a Signature Judge at this year’s MFA Awards, said, "It has been a privilege and an honour to be a Signature Judge at this year’s MFA Awards; I was wowed by the calibre of media thinking and the work that’s gone into delivering clear and powerful entries. Phenomenal to see the focus across the media agency industry on how their efforts are driving tangible business growth, long-term impact and outstanding innovation. Congratulations to all the finalists!"

Nicole Smart, GM Group Media & Media Planning at Woolworths Group, echoed Edwards' sentiments, stating, "In judging the MFA Awards, I felt proud of our industry peers and loved seeing media shine. We saw some truly inspiring work across a broad range of business categories, from brands both big and small – reinforcing the belief that customer insight, brilliant strategy and brave execution are equally important in achieving strong results. Well done to all who entered and congratulations to the finalists. It was not an easy decision!"

MFA CEO Sophie Madden also praised the finalists, saying, "A big congratulations to the finalists of the 2024 MFA Awards for continuing to live up to our industry’s We Are The Changers purpose. Each year, I am blown away by the quality of strategic thinking, innovation and collaboration our members are delivering for their clients. I’d also like to thank our judges, who devote a huge amount of time to the significant task of identifying and awarding the most innovative and effective media thinking in Australia."