The Lottery Office, an Australian-owned and operated lottery company, has rolled out a new campaign in collaboration with creative agency Richards Rose.

The campaign, aptly named 'Get more zeros in your life', showcases a film starring rugby players Wally Lewis, Gorden Tallis, and Nathan Hindmarsh that sees the athletes coaching a team of nine life-sized zeros, symbolising the digits that could appear on a winning lottery ticket.

The campaign aims to communicate The Lottery Office's brand mission of creating moments where dreams and reality converge. The creative, developed by Richards Rose, utilises the recognisable faces of rugby legends to capture the audience's attention. The idea of coaching a team of zeros cleverly ties in with the lottery theme, making the campaign memorable and engaging.

The parent company of The Lottery Office, Global Players Network Pty Ltd (GPN), is an Australian-owned and operated lottery company established in 2003. Five years ago, GPN began marketing its lottery products to Australian customers online through The Lottery Office.