New Zealand-based brand tracking startup, Tracksuit, has appointed two senior marketing professionals to its team, naming Christine Rodrigues as Partnerships Lead, and Sam Sherson as Head of Digital.

The appointments come on the heels of Tracksuit's successful $20.5M Series A funding round in February.

Rodrigues, based in Sydney, brings a decade of experience in building partnerships across the e-commerce, payments, and martech ecosystems in the Asia Pacific and Japan. She has worked with global brands such as Adobe, PayPal, Braintree, Vodafone, and Impact.com. Rodrigues' most recent role was as Co-Managing Director of the Australian chapter of Girls In Tech, where she championed diversity, equity, and inclusion.

"We’ve really only scratched the surface of the kind of potential Tracksuit can bring to the marketing and advertising ecosystem at large," said Rodrigues. "I’m beyond thrilled to be a part of the Tracksuit team to deliver meaningful brand tracking to their clients, globally and continue supporting the fantastic work they already do."

Sherson, who is based in AUckland, was previously the Chief Marketing Officer at global digital commerce consultancy, Overdose. He has two decades of industry experience, including seven years at The Guardian directing data commercialisation and revenue operations.

"Tracksuit has the ultimate combination of people and purpose, being a super warm, smart and driven team who are all passionate about building great brands. I’m over the moon to be joining them at such an exciting time in their trajectory," said Sherson. "Promoting sustainable growth for brands is where I want to make a difference, so I’m excited to share that same goal with Tracksuit as we play a pivotal role in the industry to bring focus back to longer-term marketing success."

Founded in 2021 by co-CEOs Matt Herbert and Connor Archbold, Tracksuit is headquartered in Auckland with offices in Sydney, London, and NYC. The startup has grown to more than 70 full-time employees and is tracking over 400 brands across five geographies: Australia, New Zealand, the United States, the United Kingdom, and Canada. Tracksuit's global clients include Arnott’s, GHD, Bondi Sands, Goodman Fielder, Sharesies, My Fitness Pal, Supergoop!, and Steve Madden.

"We’re pumped to welcome Christine and Sam to the Tracksuit team at such a pivotal moment of our growth. They both bring complementary and deep marketing leadership which is a huge asset as we move to building and scaling the best brand tracking solution in the market," said Mikayla Hopkins, Head of Marketing at Tracksuit.