CDP provider GrowthLoop has partnered with identity management firm Audience Acuity to addresses the disparities between a company's first-party data collected from its owned channels and data from third-party advertising platforms like Facebook and Google Ads. The partnership enables enterprises to unify fragmented customer data, enrich profiles, and launch personalised campaigns within Snowflake in a matter of hours.

The partnership will combine GrowthLoop's advanced audience segmentation and journey orchestration capabilities with Audience Acuity's robust identity resolution framework within Snowflake, allowing businesses to build comprehensive customer profiles across both digital and offline data sources. The partnership simplifies complex data processes and reduces reliance on technical teams, enabling businesses to act on customer insights in hours and days, not weeks and months.

"Our identity framework doesn't just unify and enrich customer data - it puts businesses in the driver's seat with a solid foundation for hyper-personalized marketing," said EVP Identity and Data Solutions at Audience Acuity, Brian Duke. "By integrating with GrowthLoop's platform, marketers can drastically shorten time to value, delivering game-changing customer experiences faster than ever - not to mention, you can do all of this at a fraction of the cost, regardless of where your data lives."

"By integrating with GrowthLoop's platform, marketers can drastically shorten time to value, delivering game-changing customer experiences faster than ever - not to mention, you can do all of this at a fraction of the cost, regardless of where your data lives," Duke adds.

"Accurate audience data is essential to creating meaningful, personalized marketing experiences and unlocking the game-changing potential of AI," said CEO of GrowthLoop, Chris O'Neill. "Our partnership with Audience Acuity provides that accuracy through precise data, which paves the pathway toward deeper personalization through AI that drives real business impact."

The partnership provides a complete marketing solution that addresses a range of use cases, including email campaign optimisation, reducing cart abandonment, improving retention, optimising customer spend, and expanding reach to high-value prospects. Audience Acuity's identity resolution solution enhances data accuracy by linking various customer identifiers into a single, comprehensive profile.

Marketers can leverage GrowthLoop's audience segmentation and journey orchestration tools to launch highly targeted campaigns using the unified data. They can also use this unified customer data across GrowthLoop's AI-driven solution, The Loop, to understand the business impact of their campaigns and make real-time adjustments that drive improved performance and ROI.