Michael Hill Jeweller is ringing in the festive season with a heartwarming campaign titled 'Christmas to Remember'. The campaign, which is being run in Australia, New Zealand, and Canada, delves into the theme of thoughtful gifting and the power it holds in marking special moments in life.

The narrative of the campaign follows a family navigating through changes, with the father embarking on a new relationship and the impact it has on his daughter. The crux of the story revolves around the daughter's acceptance of her father's new relationship, symbolised through a thoughtful gift she presents.

Jo Feeney, Michael Hill's Chief Marketing Officer, highlights the significance of the campaign's theme. 'This Christmas, more than ever, people are looking for meaningful gifts that last long after the festive season. Jewellery is not only seen as one of the most thoughtful gifts, it’s also a lasting memory, marking special moments in life,' she said.

The campaign's creative lead, Christy Peacock, further elaborates on the narrative. 'This year’s story celebrates the special connection between dad and Evie, his teenage daughter. Evie’s surprise gift to dad’s new partner on Christmas Day is as much about showing her love for her dad as it is about welcoming a new member to the family,' Peacock said.

The campaign is being disseminated across various platforms including TV, cinema, online, social media, press, OOH and instore, ensuring a broad reach. The campaign's hero film, which encapsulates the touching narrative, can be viewed [here](https://youtu.be/ERHcBVCJK-M?feature=shared).

In a year that has seen many changes and challenges, Michael Hill's 'Christmas to Remember' campaign aims to remind us of the power of thoughtful gifting and the lasting memories it can create. As we approach the festive season, it serves as a poignant reminder of the importance of family, acceptance, and the joy of giving.