Outdoor media company VMO has launched 'The Halo', a large format curved screen that is claimed to be the longest digital curved screen in the southern hemisphere. Located in Sydney’s Lower North Shore, the screen spans 40 metres in width and is situated within the newly developed cosmopolitan retail precinct, Mall 88. VMO has secured exclusive advertising rights to the precinct, developed by JQZ, which is a $1.6 billion mixed-use development featuring a shopping centre, commercial office spaces, residential apartments, and a dining precinct.

A representative from JQZ said, "Selecting VMO as our new media partner at Mall 88 was driven by our desire to elevate our outdoor media approach to a superior level of quality and innovation. The collaborative efforts demonstrated by the team in crafting and implementing optimal solutions across the precinct have truly exceeded our expectations."

In addition to 'The Halo', 15 digital floor and ceiling-mounted panels have been installed within direct proximity to Coles and other key retailers. This move is part of VMO's expansion into premium locations across Australia, with Mall 88 being the latest addition.

Anthony Deeble, Chief Commercial Officer of the HOYTS Group and VMO, said, "We’re dedicated to expanding our network into premium locations across the country, enhancing the environments these assets live within."

Paul Butler, Managing Director of VMO, described Mall 88 as more than just a shopping centre. He said, "Mall 88 isn't just a shopping centre; it’s a destination for living, working, and playing, which embodies our place-based network approach at its core. Situated in the prime of Sydney's Lower North Shore, this new location offers brands the opportunity to connect with premium audiences and is yet another testament to our commitment to deliver innovative advertising and brand experience opportunities to our partners."