CommBank has announced its return as a Super Sponsor for South by Southwest (SXSW) Sydney in 2024. The festival, which celebrates the convergence of technology, innovation, film, music, and gaming, will be held in Sydney from 14-20 October 2024. This marks the second year of CommBank's sponsorship of SXSW Sydney, an event that began as a showcase of music and creative talent in 1987 and was held outside of its birthplace of Austin, Texas for the first time last year.

"We're excited to reconnect with a diverse group of forward-thinkers and change-makers, while demonstrating our commitment to reimagining banking for our customers and the wider community," said Jo Boundy, Chief Marketing Officer at CommBank. The bank's commitment to innovation and technology is evident in its partnership with SXSW Sydney, as it aims to promote how these elements can create better outcomes and solutions for the Australian community and economy.

SXSW Sydney 2024 promises to be a significant event, bringing together a range of people, sharing different perspectives and experiences, and fostering positive change and challenging the status quo. CommBank plans to further its partnership with SXSW and create a destination that brings joy and inspiration, as well as share how the bank is reimagining customer experiences and helping build a more sustainable future.

"Technology plays a fundamental role in building the bank of the future and meeting the needs of our customers today and tomorrow, so there's a natural synergy in CommBank partnering with SXSW Sydney to promote how technology and innovation can create better outcomes and solutions for the Australian community and economy," Boundy added.