TABtouch, in collaboration with Clemenger BBDO, has launched a new brand campaign titled 'The Reach'. The campaign was introduced with AFL spots at the start of the footy season in early March, followed by a second tranche of creative featuring racing spots on 29th March. The campaign's creative strategy is based on the premise that if you've got the touch, you can make things happen on the TABtouch app.

The campaign features an ever-extending set of hands, symbolising the focused and driven TABtouch punter who constantly seeks out the best betting insights and statistics. The campaign includes 2 x 45” executions, 2 x 30”, 5 x 15” and 3 x 6” spots, all supported by bespoke edits for online and social media channels, plus radio. The campaign is running nationally on Sky Racing, and in WA on subscription and free to air TV, print, OOH, digital and radio.

Clemenger BBDO has refreshed the TABtouch brand identity to celebrate 60 years of sharing wisdom with punters. The new visual identity will be rolled out across all audience touch points, including social, digital, OOH and print.

Racing and Wagering Western Australia Head of Marketing, Katie Roberts, said, "We’re proud to showcase our latest brand campaign with creative partner Clemenger BBDO and media partner The Brand Agency as we leverage the success of our brand platform and evolve our distinctive assets, to bring to life our proposition that those with the touch, choose TABtouch."

Richard Williams, Clemenger BBDO ECD, also commented on the campaign, "This campaign is the latest instalment of work delivering on the ever-engaging ‘You’ve Got the Touch with TABtouch’ platform. It reminds punters of the power in their astonishingly long and slithering, retractable hands." He added, "It’s not just about the laughs or dramatic visuals with this campaign - it’s about creating a connection with our audience, a reminder that TABtouch is at the heart of their sporting experience."