Zoku Travel, an Australian creator travel platform, has announced its inaugural partnership with the Los Angeles Tourism and Convention Bureau, effective from 29 January, and a fresh campaign.

The new campaign will feature Australian-based creators Tegan Raymont and Nathan Landers (pictured), who will explore four distinct areas of LA - Hollywood, Los Feliz, Venice and Redondo Beach. Over two months, Raymont and Landers will share their LA adventures in real time across social media, with bookable links through their travel shopfronts on Zoku Travel.

Zoku Travel, launched in 2023, empowers content creators to monetise their influence and distribute their unique travel experiences on a global scale. The platform provides creators with the tools and travel products to launch and scale their own online travel business in minutes. Each creator shopfront on Zoku Travel is enabled with its own booking engine, housing over 600,000 accommodation options globally. Travellers can book trips directly through the creator's shopfront without being redirected to another booking platform.

"We are proud to be the first partner of Zoku Travel in this trailblazing initiative. Los Angeles is a city that thrives on creativity, and this collaboration perfectly aligns with our mission to showcase the diverse and dynamic experiences our city has to offer." said Chief Marketing Officer at Los Angeles Tourism and Convention Bureau, Don Skeoch.

Co-Founder and Co-CEO of Zoku Travel, Vanessa Richards, was also thrilled to join forces with the Los Angeles Tourism and Convention Bureau to bring creators' LA travel experience to travellers around the world.

"With two of Australia's most talented travel creatives in Tegan and Nathan at the forefront, this collaboration solidifies our commitment to revolutionising the travel industry, marking a new era where creators take centre stage. It is our mission to allow the creators audiences trust to shape the narrative for travel exploration and discovery and, importantly, distribution," she said.

Zoku Travel supports creators by managing payment processing and offering 24/7 customer service for all travel bookings made through their platform. Using Zoku Travel, tourism partners receive direct attribution of a creator's travel sales on top of the content generated and engagement from their social media accounts.