Frannie Rhodes, a renowned figure in the US creative and design industry, has joined Melbourne-based creative agency TABOO in the role of Managing Partner, Talent and Operations.

Rhodes brings with her over 25 years of experience, having worked with agencies such as MullenLowe US and TBWA\CHIAT\DAY New York.

In her new role at TABOO, Rhodes will lead talent acquisition and development initiatives, drive creative operational excellence, and spearhead overall agency growth. Rhodes' career has spanned major US markets—San Francisco, New York, and Los Angeles—and she has built her reputation as an industry leader dedicated to fostering creative cultures.

Rhodes will be reuniting with former colleague James Mackinnon, TABOO Partner and fellow Strawberryfrog alumni. TABOO’s Leadership Team now includes Andrew and James Mackinnon, Kate Prowse, Jonathan Issacs, and Frannie Rhodes. Founded in 2001 in Melbourne, TABOO champions meaningful connections between brands, culture, and people.

"When the opportunity arose to be part of TABOO’s growth, I thought, why the hell not? I am thrilled to immerse myself in Melbourne's vibrant creative community. Most importantly, TABOO embodies the exact environment I've been seeking—an edgy, creative vibe that celebrates people, creativity, design, and innovation. I am eager to contribute to TABOO's 23-year success story by continuing to open up pathways for unexpected, culture-led creativity, fostering talent, and building a team of unbound thinkers," Rhodes said.

“Having known Frannie for over 14 years – and seen the impact she can have on an agency, I could not be more excited to have her join us as a Managing Partner," Mackinnon said. "Her passion for people and her ability to create a space where great work can happen is evident in her track record. Having Frannie’s energy here in Australia is a win for TABOO and the local creative industry. Our next chapter is certainly going to be a fun one.”