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Industry Contributor

Is trade retail the new programmatic 'black box'? Retailers squeezing marketing budgets must be challenged

By Pia Coyle & Will Chapman - Managing Partners, Avenue C

15 March 2022 4 min read

By Pia Coyle & Will Chapman - Managing Partners, Avenue C

15 March 2022 4 min read

News Plus

‘We won’t be a retailer but…’ Are Media rides US trend for ‘content commerce’, bids to convert 10.5 million female audience into shoppers; e-comm tech stack acquisition to be white labelled

By Paul McIntyre - Executive Editor

15 March 2022 5 min read

By Paul McIntyre - Executive Editor

15 March 2022 5 min read

News

Superhero hires first marketing chief, bids for new growth ahead of IPO

By Staff writer

14 March 2022 1 min read

By Staff writer -

14 March 2022 1 min read

Deep Dive

‘He’s well versed in current structures of power in media and marketing’: Why Henry Tajer has put millions into a new venture to upend corporate, agency strategy and planning… and the $16bn influence business

By Paul McIntyre - Executive Editor

14 March 2022 6 min read

By Paul McIntyre - Executive Editor

14 March 2022 6 min read

News Plus

Ex-Mediabrands, Dentsu, Amazon Media boss Henry Tajer takes ‘significant’ stake in The Influence Group, joins as CEO; breaks silence on Dentsu Aegis ousting

By Paul McIntyre - Executive Editor

9 March 2022 4 min read

By Paul McIntyre - Executive Editor

9 March 2022 4 min read

Market Voice

Big Red Group has 24x return on ad spend through impact.com partnerships, a ‘significant portion’ of revenue; why falling consumer trust is actually an opportunity for brands

By Ayaan Mohamud - APAC Marketing Director, Impact.com | Partner Content

1 March 2022 3 min read

By Ayaan Mohamud - APAC Marketing Director, Impact.com | Partner Content

1 March 2022 3 min read

News

SelfWealth hands media account to Ryvalmedia

By Sam Buckingham-Jones - Deputy Editor

28 February 2022 2 min read

By Sam Buckingham-Jones - Deputy Editor

28 February 2022 2 min read

News Plus

Coles Media no Woolies’ Cartology copycat painted red, as Paul Brooks swaps Nine to head unit, predicts retailer media will exceed $1bn market by 2025

By Paul McIntyre & Brendan Coyne

28 February 2022 4 min read

By Paul McIntyre & Brendan Coyne -

28 February 2022 4 min read

Industry Contributor

My Muscle Chef marketing boss: For anyone leaving agencies to go brand-side, here’s what you need to know about strategy, tactics and the myth of best practice

By Liam Loan-Lack - Head of Marketing, My Muscle Chef & Scholar, The Marketing Academy

28 February 2022 5 min read

By Liam Loan-Lack - Head of Marketing, My Muscle Chef & Scholar, The Marketing Academy

28 February 2022 5 min read

Deep Dive

Tourism Australia CMO Susan Coghill: Search volumes up 160%; Times Square, Piccadilly Circus billboards spearhead Oz ad blitz; Local CX, unique ID trial expands to UK, Singapore for post-cookie travel crunch

By Paul McIntyre and Sam Buckingham-Jones

28 February 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

28 February 2022 6 min read