SelfWealth hands media account to Ryvalmedia

News 1 Mar 2022 - 2 min read

SelfWealth hands media account to Ryvalmedia

By Sam Buckingham-Jones - Deputy Editor

"Ryvalmedia impressed us with their enthusiasm for not only the SelfWealth story and ethos but the wealth creation space," Jarrod Purchase, SelfWealth’s General Manager of Marketing, said.

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags: Ryvalmedia RyanCap Joseph Pardillo

SelfWealth has named Ryvalmedia to its media, strategy, performance and trading account after a four-way pitch.

What you need to know:

Ryvalmedia, RyanCap’s media agency, has been awarded the media account for ASX-listed trading platform SelfWealth.
It's understood the account has been worth more than $5 million.
SelfWealth’s GM of Marketing, Jarrod Purchase, said the combination of Ryvalmedia and Foxcatcher would give a “competitive edge” to the share trading company.

ASX-listed share trading platform SelfWealth has named Ryvalmedia, RyanCap’s media buying arm, to its account after a four-way pitch.

The agency will manage all media, strategy, planning, performance, trading and investment, effective immediately. It's understood the account is worth more than $5 million. Ryvalmedia will be supported by Foxcatcher, RyanCap’s data analytics company.

SelfWealth is used by more than 120,000 Australian investors and was the country’s first flat fee to share trading platform. SelfWealth’s media account was previously held by Atomic212.

Jarrod Purchase, SelfWealth’s General Manager of Marketing, said the skills it could access across the RyanCap stable were a factor in the decision.

“An important part of the SelfWealth marketing strategy is to ensure we’re working with the right partners. Through a rigorous pitch process, Ryvalmedia impressed us with their enthusiasm for not only the SelfWealth story and ethos but the wealth creation space. The data and insight capabilities showcased by Foxcatcher will help SelfWealth gain a competitive edge when it comes to media strategy and buying. The SelfWealth team are extremely excited to work alongside Ryvalmedia.”

Ryvalmedia won e-commerce marketplace MyDeal in October last year. RyanCap is led by CEO and founder, Simon Ryan