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News

WeightWatchers CMO Nicole McInnes becomes ANZ MD, Anthony Xydis joins

By Sam Buckingham-Jones - Deputy Editor

14 June 2022 3 min read

By Sam Buckingham-Jones - Deputy Editor

14 June 2022 3 min read

Market Voice

Market Voice

Four clear ways brands can drive maximum value, sales from future-proofed, scaled first party data

By Aaron Jackson – Chief Growth Officer, - Eyeota | Partner Content

14 June 2022 2 min read

By Aaron Jackson – Chief Growth Officer, - Eyeota | Partner Content

14 June 2022 2 min read

News

By Sam Buckingham-Jones - Deputy Editor

9 June 2022 2 min read

Market Voice

Market Voice

Impressions, clicks and ‘engagement’ are failing metrics: Here’s how to maximise ROI, ad impact through quality, people-based data

By Jonathan Betts - Executive Director, Commercial Growth and Product Strategy, Nielsen | Partner Content

7 June 2022 3 min read

By Jonathan Betts - Executive Director, Commercial Growth and Product Strategy, Nielsen | Partner Content

7 June 2022 3 min read

Market Voice

Market Voice

Make advertising interesting: Interactive and dynamic CTV creative the next big opportunity for brands – delivering 6x engagement compared to interactive mobile

By Shani Kugenthiran - Digital Advertising Strategy & Product Director, Paramount Australia & New Zealand | Partner Content

31 May 2022 3 min read

By Shani Kugenthiran - Digital Advertising Strategy & Product Director, Paramount Australia & New Zealand | Partner Content

31 May 2022 3 min read

Industry Contributor

Industry Contributor

Time to measure off platform: Why your Meta ads are underperforming and how to fix them – Sparro

By Cameron Bryant - Founder & Partner, Sparro

25 May 2022 4 min read

By Cameron Bryant - Founder & Partner, Sparro

25 May 2022 4 min read

Market Voice

Market Voice

Curated marketplaces: How marketers can reach culturally diverse audiences – at scale – without Facebook or Google

By Erika Blakslee - Senior Account Director, Xandr | Partner Content

24 May 2022 3 min read

By Erika Blakslee - Senior Account Director, Xandr | Partner Content

24 May 2022 3 min read

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