WeightWatchers CMO Nicole McInnes becomes ANZ MD, Anthony Xydis joins

News 14 Jun 2022 - 3 min read

WeightWatchers CMO Nicole McInnes becomes ANZ MD, Anthony Xydis joins

By Sam Buckingham-Jones - Deputy Editor

L-R: New WeightWatchers ANZ Managing Director Nicole McInnes and incoming Marketing and Engagement Director Anthony Xydis.

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags: 3

Nicole McInnes has been promoted from Director of Marketing and Commercial to Managing Director of WeightWatchers ANZ. She’ll be replaced by Anthony Xydis, the former CMO of ARN.

What you need to know:

Nicole McInnes has been promoted to Managing Director of WeightWatchers ANZ.
She replaces Mathieu Le Renard, who is moving to a role in Europe.
WeightWatchers has named former ARN CMO Anthony Xydis as its new lead marketer.

WeightWatchers has named former chief marketer Nicole McInnes as its new Managing Director in Australia and New Zealand.

McInnes joined the company in 2019 as Director of Marketing and Commercial, and will take over from Mathieu Le Renard, who is moving to a Europe-based role.

She’ll be replaced by Anthony Xydis, formerly CMO of ARN and a mentor with The Marketing Academy. He joins as Director of Marketing and Engagement.

“So excited to share my new role!” McInnes wrote on social media, telling Mi3:

“I'm delighted to be leading a company that positively impacts the health of Aussies and Kiwis. With this broader remit, I'm keen to grow our reach and understanding of what our healthy habits program brings to people's lives!”