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Deep Dive

Deep Dive

IAB, publishers, agencies back Ipsos and panels to crack cross-screen measurement with audio, DOOH, engagement metrics to follow – but warnings numbers may be lower, pleas for patience

By Paul McIntyre & Brendan Coyne

30 August 2021 7 min read

By Paul McIntyre & Brendan Coyne -

30 August 2021 7 min read

News Plus

News Plus

Nielsen spiked for Ipsos in IAB Australia’s online measurement tender; passive device meters likely

By Paul McIntyre - Executive Editor

10 August 2021 2 min read

By Paul McIntyre - Executive Editor

10 August 2021 2 min read

News Plus

News Plus

I drink your milkshake: Seven aims to gain rival rights-holders' audiences with Tokyo Olympics plus 9m IDs, launches FMCG attribution play with Flybuys

By Brendan Coyne - Editor

21 July 2021 3 min read

By Brendan Coyne - Editor

21 July 2021 3 min read

Deep Dive

Deep Dive

Google's reversal risks 'nasty return of cookie bombing and garbage attribution' if marketers shelve first party plans; what now and what next for marketers and publishers?

By Paul McIntyre & Brendan Coyne

28 June 2021 6 min read

By Paul McIntyre & Brendan Coyne -

28 June 2021 6 min read

Deep Dive

Deep Dive

The $7bn question: Nestlé’s new global lead for media integration on data, personalisation, DTC and in-housing strategies, and why over-reliance on big platforms is dangerous

By Paul McIntyre & Brendan Coyne

21 June 2021 6 min read

By Paul McIntyre & Brendan Coyne -

21 June 2021 6 min read

Deep Dive

Deep Dive

Single origin: Unilever global media chief predicts 'seismic' impact from advertisers' global push for cross-media measurement, with Australia 'following fast'

By Paul McIntyre & Brendan Coyne

24 May 2021 7 min read

By Paul McIntyre & Brendan Coyne -

24 May 2021 7 min read

News Plus

News Plus

Switching channels: Samsung Ads takes on media, ramps up programmatic TV with ex-Google exec at the helm, mobile to follow

By Brendan Coyne - Editor

19 May 2021 4 min read

By Brendan Coyne - Editor

19 May 2021 4 min read

News

News

Adgile Media hires Phil Hammond to strike data deals

By Staff writer

17 March 2021 1 min read

By Staff writer -

17 March 2021 1 min read

News

News

OzTAM CEO sets June target for VOZ rollout

By Brendan Coyne - Editor

26 February 2021 1 min read

By Brendan Coyne - Editor

26 February 2021 1 min read

News

News

Nielsen rival Comscore lands in Australia with Samba TV

By Brendan Coyne - Editor

25 February 2021 1 min read

By Brendan Coyne - Editor

25 February 2021 1 min read