OzTAM CEO sets June target for VOZ rollout

News 26 Feb 2021 - 1 min read

OzTAM CEO sets June target for VOZ rollout

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Tags: TV OzTam VOZ Doug Peiffer cross media measurement Media investment

OzTAM CEO Doug Peiffer says media firms and buyers should have access to daily VOZ data within four months.

What you need to know:

OzTAM CEO Dough Peiffer sets June target for daily VOZ data delivery.
Admitted building new multi-platform currency from scratch much harder than anticipated.

OzTam has committed to deliver its cross-screen ‘total TV’ measurement platform by June.

Ad industry execs are growing frustrated at delays to the system, announced almost three years ago.

But CEO Doug Peiffer said building a solution that credibly stitches together multiple sets of metrics – which has never been done before – was “more complex than we ever could have imagined”.

Speaking at the Future of TV conference, Peiffer said daily test data delivery had started in December.

“Now we are working to refine the VOZ methodology to ensure VOZ estimates closely align with the established TV and BVOD currencies across the board," he added.

“Our target is to deliver daily VOZ data to subscribing clients in June.”