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Industry Contributor

My Muscle Chef marketing boss: For anyone leaving agencies to go brand-side, here’s what you need to know about strategy, tactics and the myth of best practice

By Liam Loan-Lack - Head of Marketing, My Muscle Chef & Scholar, The Marketing Academy

28 February 2022 5 min read

By Liam Loan-Lack - Head of Marketing, My Muscle Chef & Scholar, The Marketing Academy

28 February 2022 5 min read

Deep Dive

Tourism Australia CMO Susan Coghill: Search volumes up 160%; Times Square, Piccadilly Circus billboards spearhead Oz ad blitz; Local CX, unique ID trial expands to UK, Singapore for post-cookie travel crunch

By Paul McIntyre and Sam Buckingham-Jones

28 February 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

28 February 2022 6 min read

Market Voice

The ‘360-degree view of the customer’ has failed - it’s time to move on

By Naomi Ko - Senior Product Marketing Manager, SAP Customer Experience | Partner Content

22 February 2022 3 min read

By Naomi Ko - Senior Product Marketing Manager, SAP Customer Experience | Partner Content

22 February 2022 3 min read

Deep Dive

GroupM chief Aimee Buchanan and Essence CEO Pat Crowley on where billions of brand dollars are heading next; why it's time to walk the talk on transparency, media diversity; warn supply chain to prepare for carbon targets

By Paul McIntyre & Brendan Coyne

21 February 2022 7 min read

By Paul McIntyre & Brendan Coyne -

21 February 2022 7 min read

News Plus

Westpac to axe up to 90 marketing staff as $8bn cost cuts bite, though agencies may gain

By Brendan Coyne & Paul McIntyre

16 February 2022 3 min read

By Brendan Coyne & Paul McIntyre -

16 February 2022 3 min read

Market Voice

The simple, five-step guide for marketers to demonstrate ESOV, demand brand budget, and arm themselves to battle budget cuts in FY2022/23

By James Dixon - Co-Founder & Chief Digital Officer - Atomic 212° | Partner Content

14 February 2022 5 min read

By James Dixon - Co-Founder & Chief Digital Officer - Atomic 212° | Partner Content

14 February 2022 5 min read

Deep Dive

ANZ the next P&G? Why the bank has gone in-house to build 300 next gen marketers ready for AI, creativity, storytelling, tech, personalisation…and spotting AI bias in the machines

By Paul McIntyre and Sam Buckingham-Jones

14 February 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

14 February 2022 6 min read

News

Hipages hires growth and brand chiefs after 'genuinely transformative' awareness push

By Staff writer - Paul Martin

13 February 2022 1 min read

By Staff writer - Paul Martin

13 February 2022 1 min read

Market Voice

2022 is the last chance to get your digital act together: How to prepare for ESG metrics, attention… and the end of targeting as we know it

By Venessa Hunt - General Manager, ThinkPremiumDigital | Partner Content

7 February 2022 4 min read

By Venessa Hunt - General Manager, ThinkPremiumDigital | Partner Content

7 February 2022 4 min read

Industry Contributor

How far should we take behavioural science into media planning and buying? Much further than you think

By Sarah Heitkamp - Head of Strategy & Planning - Sydney, Zenith

3 February 2022 4 min read

By Sarah Heitkamp - Head of Strategy & Planning - Sydney, Zenith

3 February 2022 4 min read