Hipages hires growth and brand chiefs after 'genuinely transformative' awareness push

News 14 Feb 2022 - 1 min read

Hipages hires growth and brand chiefs after 'genuinely transformative' awareness push

By Staff writer - Paul Martin

Liz Wise and Paul Martin: Hired to help keep Hipages growing.

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Tags: Hipages Liz Wise Paul Martin

Tradie marketplace Hipages continues to push brand investment and has hired two new marketers to help drive growth after a major awareness push.

Tradie marketplace Hipages continues to push brand investment and has hired two new marketers to help drive growth.

The firm piled into brand-building two years ago when it poured its entire budget into sponsoring The Block and continued to spend on brand during Covid, with awareness, job posts and enquiries clicks and app downloads soaring as a result. CCO Stu Tucker told Mi3 last year that the push had been "genuinely transformative" for the business." As of FY2021, some 1.53 million home improvement jobs posted on Hipages, or a job every 20 seconds.

Now the platform is tasking Liz Wise, new Head of Brand & Communications role, and Paul Martin, new Head of Growth, to keep the needle moving.

A former creative turned strategist, Wise has worked with brands including Ford, Land Rover, Nike, Google, Dyson, BlackBerry, Barclays and Herbal Essences in Australia, the UK, Europe and North America.

Martin has both a strong digital and strategic background, from senior roles at search specialist Epiphany, which became Jaywing, and PeriscoPe.

Hipages Group is now also targeting further growth across the Tasman after acquiring NZ tradie platform Builderscrack in December for $11.8m in cash and equity.