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Publicis Groupe adds programmatic buying with new attention metric, claims big gains at lower cost

By Sam Buckingham-Jones - Senior Writer

11 October 2021 2 min read

By Sam Buckingham-Jones - Senior Writer

11 October 2021 2 min read

Deep Dive

Deep Dive

Dell's top marketer flipped from price wars and performance for massive brand push; sales soared, marketing can do no wrong and the board wants more

By Paul McIntyre & Brendan Coyne

11 October 2021 6 min read

By Paul McIntyre & Brendan Coyne -

11 October 2021 6 min read

News Plus

News Plus

Tech neutral, no media: Capgemini eyes Accenture Interactive, Deloitte Digital, agency networks in CMO-CIO budget crossover; $33m creative-data agency acquisition The Works already driving growth

By Paul McIntyre & Brendan Coyne

5 October 2021 4 min read

By Paul McIntyre & Brendan Coyne -

5 October 2021 4 min read

Deep Dive

Deep Dive

GroupM boss Aimee Buchanan says holdcos face KPIs on diversity; Trinity P3 says clients already demanding it – diversity is the new 'net zero'

By Danielle Long - Contributing Editor

30 September 2021 5 min read

By Danielle Long - Contributing Editor

30 September 2021 5 min read

Deep Dive

Deep Dive

Diversity-first: Football shakeout switches to Gen Z, merges Women and Men into The A-Leagues, creates ‘world class’ in-house digital media and fan platform (and a rich first-party data bank)

By Paul McIntyre - Executive Editor

28 September 2021 7 min read

By Paul McIntyre - Executive Editor

28 September 2021 7 min read

News

News

Facebook shelves 'Instagram Kids' plan

By Sam Buckingham-Jones - Senior Writer

27 September 2021 2 min read

By Sam Buckingham-Jones - Senior Writer

27 September 2021 2 min read

Deep Dive

Deep Dive

Local hero: BWS woos local craft brewers, wineries, distillers – and Kyle Sandilands’ sangria – sees sales soar 20%, shifts marketing strategy permanently

By Paul McIntyre & Brendan Coyne

27 September 2021 6 min read

By Paul McIntyre & Brendan Coyne -

27 September 2021 6 min read

News Plus

News Plus

Reunion special: Simon Ryan and Konrad Spilva form transformation agency to take on consultants

By Josh McDonnell - Senior Writer

27 September 2021 3 min read

By Josh McDonnell - Senior Writer

27 September 2021 3 min read

News

News

OMG completes intensive Amazon e-comm training

By Sam Buckingham-Jones - Senior Writer

24 September 2021 1 min read

By Sam Buckingham-Jones - Senior Writer

24 September 2021 1 min read

News Plus

News Plus

Split vision: Specsavers backs brand as challenger rival Bailey Nelson sees 400% growth in online conversions with VR play

By Josh McDonnell and Freya Morris

20 September 2021 4 min read

By Josh McDonnell and Freya Morris -

20 September 2021 4 min read