OMG completes intensive Amazon e-comm training

News 24 Sep 2021 - 1 min read

OMG completes intensive Amazon e-comm training

By Sam Buckingham-Jones - Senior Writer

"We are now one of the most certified business’ across Amazon Advertising products in Australia," Kristiaan Kroon, OMG CIO, says.

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Tags: Omnicom Omnicom Omnicom Media Group Resolution Digital Amazon

As Amazon’s footprint in Australia grows, e-commerce agency TransAct, part of OMG’s Resolution Digital business, has led the holdco through a two month training course in how to use Amazon Advertising effectively.

What you need to know:

Omnicom Media Group has become the first Australian business to complete Amazon Advertising’s OMEGA training.
Almost 70 people across the holding company, led by Resolution Digital’s TransAct business, completed the two month course.

Nearly 70 people at Omnicom Media Group have completed Amazon’s OMEGA training, a two-month program where participants had to apply what they learned to current OMG clients.

OMEGA, an e-commerce accelerator program created in the US but fast-tracked to Australia, covers retail strategy, catalogue management, advertising, brand building, retail marketing and the suite of tools, analytics and insights accessible through Amazon Advertising.

Members across OMG participated, with the course led by Resolution Digital’s TransAct business, a dedicated e-commerce practice.