Search | Mi3

Market Voice

TV has fundamentally changed – measurement hasn’t: How brands can get real high definition cross-channel reach results

By Andrew Gilbert - Head of Platform Strategy, Australia & New Zealand, Yahoo | Partner Content

5 December 2022 3 min read

By Andrew Gilbert - Head of Platform Strategy, Australia & New Zealand, Yahoo | Partner Content

5 December 2022 3 min read

Deep Dive

Mi3's top marketing stories of 2022: Shopper data bonanza; culling legacy marketing capability; post-Covid loyalty boom and a swing back to creativity over digital 'horsehit'

By Paul McIntyre & Brendan Coyne

5 December 2022 6 min read

By Paul McIntyre & Brendan Coyne -

5 December 2022 6 min read

Industry Contributor

'Don't aim to be liked, aim to be respected': Google’s Sophie Hirst, Carat’s Emily Cook and digital marketing consultant EJ Gamboa emerge from The Marketing Academy without a five-year plan, but that's okay

By EJ Gamboa, Consultant; Sophie Hirst, Google ANZ; Emily Cook, Carat - The Marketing Academy 2022 Scholars

2 December 2022 5 min read

By EJ Gamboa, Consultant; Sophie Hirst, Google ANZ; Emily Cook, Carat - The Marketing Academy 2022 Scholars

2 December 2022 5 min read

Deep Dive

Mi3's top stories of 2022: Marketing science wars, the ESOV problem, crap briefs, privacy crunch – and why vanity metrics must die

By Paul McIntyre & Brendan Coyne

30 November 2022 6 min read

By Paul McIntyre & Brendan Coyne -

30 November 2022 6 min read

News

Pet Circle appoints AnalogFolk for creative social as business booms

By Staff writer

29 November 2022 1 min read

By Staff writer -

29 November 2022 1 min read

Industry Contributor

Justifying marketing investment 2023's key challenge: Don't pitch to save money and audit in-house teams – pitch consultant's marketer survival guide

By Jen Davidson - Managing Partner, Tumbleturn Media

28 November 2022 5 min read

By Jen Davidson - Managing Partner, Tumbleturn Media

28 November 2022 5 min read

Deep Dive

‘Tortuous transformation’: From Suncorp to News Corp – how former CMO Mark Reinke reinvented to consumer media and cracked 1 million subscribers; new growth via AI, tech stacks, content bundling, UX and a paying younger set

By Paul McIntyre - Executive Editor

28 November 2022 9 min read

By Paul McIntyre - Executive Editor

28 November 2022 9 min read

Industry Contributor

The purpose of brand purpose: Dispelling the Sinek effect

By Jules Hall - CEO, The Hallway

28 November 2022 4 min read

By Jules Hall - CEO, The Hallway

28 November 2022 4 min read

Industry Contributor

Flying cars? Nah, automatic best-price is the next big thing

By Tim Tyler - Managing Partner, Ellipsis

28 November 2022 4 min read

By Tim Tyler - Managing Partner, Ellipsis

28 November 2022 4 min read

News Plus

‘No brand platform, no brand assets, no customer plan, no marketing strategy, media buys inefficient’: Australia Post CMO Amber Collins on rewiring a marginalised marketing team; hacking fixed marketing costs to lift working media budget 40%

By Paul McIntyre - Executive Editor

23 November 2022 6 min read

By Paul McIntyre - Executive Editor

23 November 2022 6 min read