Pet Circle appoints AnalogFolk for creative social as business booms

News 30 Nov 2022 - 1 min read

Pet Circle appoints AnalogFolk for creative social as business booms

By Staff writer

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Pet Circle says business is booming following a pandemic surge in pet owners – with millennials and Gen Z now making up the largest pet owning cohort in Australia. So it's hired AnalogFolk to deliver social content at scale to reach them.

Pet Circle has appointed AnalogFolk for creative social media duties following a pitch.

The indy agency will harness its production unit, Untold Fable, to deliver content at pace.

Pet Circle Brand and Communications Director, Ella Lymbereas, said business continues to boom after a spike in pet ownership during the pandemic.

As such, there is “a huge opportunity to reach Millennials and Gen Z, who are now the largest group of pet owners in Australia,” per Lymbereas, hence charging AnalogFolk with ramping up content across social platforms.

The agency also counts Australian tech firms Linktree, Afterpay and Rokt – founded by Bruce Buchanan, brother of GroupM CEO Aimee (read about both their plans here) – as clients.