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News Analysis

Nine hedges 14m logged-in people-based marketing bet, pairs fierce rivals Adobe and Salesforce, lands attention metrics deal, makes CPM, automation push for full-funnel 'Total TV' trading

By Paul McIntyre and Josh McDonnell

15 September 2021 4 min read

By Paul McIntyre and Josh McDonnell -

15 September 2021 4 min read

Programmatic DOOH and dynamic creative: What’s the hold-up; can marketers and agencies re-engineer creative dynamics to unlock growth?

By Danielle Long - Contributing Editor

14 September 2021 7 min read

By Danielle Long - Contributing Editor

14 September 2021 7 min read

News

CommBank's ASB appoints The Monkeys as new creative agency, Accenture Interactive opens NZ operations

By Josh McDonnell - Senior Writer

29 August 2021 1 min read

By Josh McDonnell - Senior Writer

29 August 2021 1 min read

News Plus

IAG reappoints CHEP for NRMA personalised customer marketing; strategy and creative smarts beat parity in tech stacks

By Paul McIntyre - Executive Editor

16 August 2021 4 min read

By Paul McIntyre - Executive Editor

16 August 2021 4 min read

News

Brand partnership platform Impact raises $150m, becomes unicorn, plots hiring spree

By Sam Buckingham-Jones - Senior Writer

14 July 2021 2 min read

By Sam Buckingham-Jones - Senior Writer

14 July 2021 2 min read

Deep Dive

Martech unbundles: Brands, publishers eschew Salesforce, Adobe warnings of 'Frankenstacks' for best of breed agility, in-house resource, sharper CX

By Brendan Coyne & Josh McDonnell

13 July 2021 7 min read

By Brendan Coyne & Josh McDonnell -

13 July 2021 7 min read

Market Voice

In DOOH you need to be a dolphin – fast and smart

By David Sutherland, GM – Large Format & Programmatic - QMS | Partner Content

24 May 2021 3 min read

By David Sutherland, GM – Large Format & Programmatic - QMS | Partner Content

24 May 2021 3 min read

Deep Dive

Big name investors back indie media blowing away the mainstream on engagement, but can they trade to scale?

By Paul McIntyre & Brendan Coyne

3 May 2021 6 min read

By Paul McIntyre & Brendan Coyne -

3 May 2021 6 min read

Industry Contributor

Black data matters: My new phone camera has built-in bias against darker skin

By Maurice Riley, Chief Data Officer - Digitas Australia & New Zealand

14 April 2021 4 min read

By Maurice Riley, Chief Data Officer - Digitas Australia & New Zealand

14 April 2021 4 min read

Covid: One year on

‘All advertising will become digital and programmatic’; e-commerce critics banished

By Peter Barry, Regional Director ANZ and Head of Audience APAC - PubMatic

12 April 2021 3 min read

By Peter Barry, Regional Director ANZ and Head of Audience APAC - PubMatic

12 April 2021 3 min read