Brand partnership platform Impact raises $150m, becomes unicorn, plots hiring spree

News 14 Jul 2021 - 2 min read

Brand partnership platform Impact raises $150m, becomes unicorn, plots hiring spree

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Tags: martech Brand trust

Global partnership management platform Impact has raised $150 million, which it says will be invested into building brand partnership automation services. Local chief Adam Furness is now looking for more staff.

What you need to know:

Impact has $150m in funding from the Qatar Investment Authority and Providence Public.
The partnership management platform has $100m in recurring revenue, and is valued at $1.5bn.
Impact works with Westpac, Woolworths, Canva, Coles, Foxtel and David Jones in Australia.

Software-as-a-service platform Impact says it has received $150 million in new global funding that will see its team in Australia and New Zealand double within the next year.

The global partnership management platform, which works with more than 1,600 brands and has $100m in annual revenue, is now valued at $1.5 billion after the latest investment led by Qatar Investment Authority.

In the past 12 months, Impact has acquired Affluent, Trackonomics and Activate, and says its client list has grown by 50 per cent in the past year and includes Shopify, Uber and Walmart.

“The new funding will help accelerate Impact's expansion plans in Australia and the wider Asia Pacific region,” said Adam Furness, Impact’s Managing Director, Apac.

“It enables us to double the size of our Asia-Pacific team by early 2022 across all business functions to support the surge in demand for our partnership automation technology. Australian and global brands like Westpac, Canva, Adidas, Woolworths, Coles, Best & Less, Booktopia, David Jones, Samsonite, HP, Kayo, Binge and Foxtel are already harnessing the power of our technology to create a dynamic new customer acquisition channel with partnerships.”