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Industry Contributor

Industry Contributor

Unpopular opinion: Last click attribution was (and kind of still is) great

By Joe Frazer - Co-Founder, Half Dome

9 November 2021 4 min read

By Joe Frazer - Co-Founder, Half Dome

9 November 2021 4 min read

Deep Dive

Deep Dive

Advertising Hall of Fame: Sarah Barclay, Faie Davis first two Australian women inductees ever with tales of inventing Singapore Girl, blokes doing feminine hygiene, badly; Warren Brown reveals a fateful moment with Brad Pitt

By Paul McIntyre & Brendan Coyne

8 November 2021 10 min read

By Paul McIntyre & Brendan Coyne -

8 November 2021 10 min read

Deep Dive

Deep Dive

Marketing Academy CEO Sherilyn Shackell: CMOs more powerful post-pandemic but stretched to limits grappling broader business remits, mental health, wellbeing; concerns rise for agencies as 'kicking boys'

By Paul McIntyre & Brendan Coyne

25 October 2021 7 min read

By Paul McIntyre & Brendan Coyne -

25 October 2021 7 min read

News

News

Sales guns: Finalists for the 2021 Media i Awards announced – full list here

By Chris Winterburn - Managing Director, Media i

21 October 2021 5 min read

By Chris Winterburn - Managing Director, Media i

21 October 2021 5 min read

Deep Dive

Deep Dive

GroupM boss Aimee Buchanan says holdcos face KPIs on diversity; Trinity P3 says clients already demanding it – diversity is the new 'net zero'

By Danielle Long - Contributing Editor

30 September 2021 5 min read

By Danielle Long - Contributing Editor

30 September 2021 5 min read

Deep Dive

Deep Dive

Digital fatigue: Fintech Superhero burns start-up playbook by swerving social, piling into out of home, TV for rapid scale and embracing media wastage as good

By Paul McIntyre & Brendan Coyne

13 September 2021 8 min read

By Paul McIntyre & Brendan Coyne -

13 September 2021 8 min read

News

News

Flying solo: Howatson + White rebranded following Ant White's exit

By Josh McDonnell - Senior Writer

6 September 2021 1 min read

By Josh McDonnell - Senior Writer

6 September 2021 1 min read

News Plus

News Plus

Commbank renews AKQA Media (Ikon) contract after 21 years, hybrid in-house programmatic and search model stays, BankWest follows with creative and media

By Paul McIntyre - Executive Editor

6 September 2021 3 min read

By Paul McIntyre - Executive Editor

6 September 2021 3 min read

News Plus

News Plus

Clemenger CEO and chair Rob Morgan defends government relations boss Les Timar as successor; CHEP powering, no interest in Howatson

By Paul McIntyre - Executive Editor

31 August 2021 3 min read

By Paul McIntyre - Executive Editor

31 August 2021 3 min read

Deep Dive

Deep Dive

IAB, publishers, agencies back Ipsos and panels to crack cross-screen measurement with audio, DOOH, engagement metrics to follow – but warnings numbers may be lower, pleas for patience

By Paul McIntyre & Brendan Coyne

30 August 2021 7 min read

By Paul McIntyre & Brendan Coyne -

30 August 2021 7 min read