Flying solo: Howatson + White rebranded following Ant White's exit

News 7 Sep 2021 - 1 min read

Flying solo: Howatson + White rebranded following Ant White's exit

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Tags: Howatson + White Ant White Chris Howatson Howatson + Company

Howatson + White is no more. Ant White's sudden exit has forced partner Chris Howatson to rebrand the agency Howatson + Company. Howatson has also reinforced his commitment to inclusion, with a focus on gender diversity following critical press reports.

What you need to know:

Chris Howatson has rebranded his agency to Howatson + Company.
The move follows Co-Founder Ant White's sudden exit.
Howatson would not comment further on White's departure. He claimed press reports critical of the company's culture were wide of the mark.

Chris Howatson has announced a rebranding of his company to Howatson + Company.

The rebranding follows the sudden resignation of Ant White, who Howatson said left the business to "take time out and spend more time with family".

The AFR reported claims that the company has also struggled to address cultural issues.

Howatson has denied those claims, stating the firm is committed to inclusion and gender diversity.

Howatson + Company will continue to operate a single model across multiple locations, with offices in Sydney and Melbourne and remains 100 per cent independent, with Howatson now sole owner and director.

"We look forward to continuing our client partnerships and delivering our model of creativity that supports all four Ps of marketing. We will continue our philosophies of over-investing in senior talent, deeply partnering with our clients and shifting behaviour across the entire customer journey," Howatson said.