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Deep Dive

Byron Sharp counter-offensives to attention 'broadside' and 60:40 data dismissal from Mark Ritson, Karen Nelson-Field and more

By Paul McIntyre & Brendan Coyne

12 September 2022 5 min read

By Paul McIntyre & Brendan Coyne -

12 September 2022 5 min read

Industry Contributor

How brands shrink: Prof. Byron Sharp’s takedown of Binet & Field 'perplexing', self-serving, not so impartial but his work remains ‘brilliant’

By James Hurman, Founding Partner - Previously Unavailable

6 September 2022 6 min read

By James Hurman, Founding Partner - Previously Unavailable

6 September 2022 6 min read

Industry Contributor

My Muscle Chef marketing boss: For anyone leaving agencies to go brand-side, here’s what you need to know about strategy, tactics and the myth of best practice

By Liam Loan-Lack - Head of Marketing, My Muscle Chef & Scholar, The Marketing Academy

28 February 2022 5 min read

By Liam Loan-Lack - Head of Marketing, My Muscle Chef & Scholar, The Marketing Academy

28 February 2022 5 min read

Deep Dive

The $200bn black hole: Marketers wasting a third of budgets by giving agencies crap briefs with non-existent strategy; here’s the proof and how to fix it

By Paul McIntyre & Brendan Coyne

18 October 2021 7 min read

By Paul McIntyre & Brendan Coyne -

18 October 2021 7 min read

News

IMAA secures discounts for members with Nielsen, Roy Morgan, WARC, Amobee

By Josh McDonnell - Senior Writer

27 September 2021 1 min read

By Josh McDonnell - Senior Writer

27 September 2021 1 min read

Deep Dive

The new ‘Wild West’ of socials: TikTok under pressure as brands and agencies spooked over brand safety, reporting methods and influencer involvement

By Josh McDonnell - Senior Writer

5 May 2021 5 min read

By Josh McDonnell - Senior Writer

5 May 2021 5 min read

Industry Contributor

Trust me, I’m an [established] brand…challengers now challenged

By Brent Smart, CMO

10 June 2020 3 min read

By Brent Smart, CMO - IAG

10 June 2020 3 min read

Industry Contributor

Defending your marketing budget in times of COVID-19

By Phil Zohrab, Head of Data - One Small Step Collective

30 March 2020 4 min read

By Phil Zohrab, Head of Data - One Small Step Collective

30 March 2020 4 min read

Industry Contributor

Taking advertising from a job to a profession

By James Powell, Head of Talent & HR - Mindshare

16 March 2020 3 min read

By James Powell, Head of Talent & HR - Mindshare

16 March 2020 3 min read

Industry Contributor

Is our industry ready to reimagine our approach to continuous learning?

By Lee Simpson, CEO - whiteGREY

16 March 2020 2 min read

By Lee Simpson, CEO - whiteGREY

16 March 2020 2 min read