IMAA secures discounts for members with Nielsen, Roy Morgan, WARC, Amobee

News 27 Sep 2021 - 1 min read

IMAA secures discounts for members with Nielsen, Roy Morgan, WARC, Amobee

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Tags: IMAA Independent Media Agencies of Australia Nielsen roy morgan WARC Amobee

Agency umbrella group the Independent Media Agencies of Australia has entered into a series of group deal arrangements for its members, offering access to reporting and training tools from several companies at a reduced group rate, enabling members to save up to 50 per cent. Companies include Nielsen, Roy Morgan, WARC, Amobee, Fonto and Digital Brief.

What you need to know:

The IMAA has entered into a series of group deal arrangements for its members, securing discounts of up to 50 per cent on professional development courses.
Companies involved include Nielsen, Roy Morgan, WARC, Amobee, Fonto and Digital Brief.

The Independent Media Agencies of Australia (IMAA), the industry association for independent media agencies, has entered into a series of group deal arrangements for its members.

The group deals mean independent media agencies can access reporting and training tools from companies at reduced group rates of up to 50 per cent.

Participants include Nielsen, Roy Morgan, WARC, Amobee, consumer data business Fonto and digital marketing training company Digital Brief. The arrangements will be updated quarterly.

Last week, the body launched its own multi-channel ad campaign to promote the benefits of independent media agencies to companies and marketers.

The campaign features across radio, TV, Out-of-Home, digital and print channels, with partner organisations contributing more than $2 million of advertising support.

The IMAA will no doubt be hoping those in NSW government's procurement team take note.