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Industry Contributor

Industry Contributor

Nine Upfronts: slick and quick - tech and data a focus but constraints hover over content slate

By Claire Butterworth, Chief Investment Officer - MediaCom

23 September 2020 4 min read

By Claire Butterworth, Chief Investment Officer - MediaCom

23 September 2020 4 min read

Deep Dive

Deep Dive

Generational split: SCA CEO Grant Blackley says 2000 staff back to the office on full pay; creative and younger talent eager, older gen need 'coaching'

By Paul McIntyre - Executive Editor

15 September 2020 4 min read

By Paul McIntyre - Executive Editor

15 September 2020 4 min read

Deep Dive

Deep Dive

Russel Howcroft and Nine Radio boss Tom Malone on why media's the most ruthless of Howcroft's career, advertiser age bias and the inside account of Alan Jones' final curtain

By Paul McIntyre - Executive Editor

14 September 2020 5 min read

By Paul McIntyre - Executive Editor

14 September 2020 5 min read

News

News

The Marketing Academy opens nominations for 2021 scholarship program

By Press release - The Marketing Academy

14 September 2020 3 min read

By Press release - The Marketing Academy

14 September 2020 3 min read

Deep Dive

Deep Dive

Getting off the ‘performance marketing drug’: Catch CMO Ryan Gracie on building brand equity, going above the line for customer acquisition and spending more on marketing

By Josh McDonnell - Senior Writer

8 September 2020 6 min read

By Josh McDonnell - Senior Writer

8 September 2020 6 min read

Deep Dive

Deep Dive

Former Foxtel, News Corp boss Peter Tonagh on legacy media’s challenged future, why he’s backing niche players and the merits of “soft socialism” in business

By Paul McIntyre - Executive Editor

7 September 2020 6 min read

By Paul McIntyre - Executive Editor

7 September 2020 6 min read

News

News

Snapchat launches local creative council, taps top Australian talent to lead

By Press release - Snapchat

7 September 2020 3 min read

By Press release - Snapchat

7 September 2020 3 min read

News Analysis

News Analysis

WPP cops heat on ending jobs freeze, reverses salary cuts as CEO Jens Monsees continues investment in martech, CX

By Josh McDonnell - Senior Writer

7 September 2020 4 min read

By Josh McDonnell - Senior Writer

7 September 2020 4 min read

News

News

TikTok appoints triple j's Ollie Wards as its first Director of Music for ANZ

By Press release - TikTok

25 August 2020 1 min read

By Press release - TikTok

25 August 2020 1 min read

Deep Dive

Deep Dive

Shift happens: Sorrell’s S4 Capital APAC CEO Michel de Rijk on why his boss couldn’t reinvent WPP, the arbitrage model of Xaxis and what S4 plans for Australia

By Paul McIntyre - Executive Editor

24 August 2020 6 min read

By Paul McIntyre - Executive Editor

24 August 2020 6 min read