Snapchat has partnered with inclusion focused industry group Creative Equals to build a Snap Creative Council, bringing together the leading creatives in advertising based in Australia.

The group is focused on driving tangible and meaningful outcomes in the industry and among Snapchat's community.

Over the coming weeks, the selected creatives will nominate small teams to develop pitches utilising Snapchat’s various ad formats around cause-related briefs. This year, the brief focuses on two areas mental health and civic duty amongst Gen Z and Millennials.

The winning campaign, as judged by the Australian SCC, will be professionally produced and brought to life on Snapchat and supported with media. These collective groups will also be able to choose one global charity from a shortlist of five to award a $100k donation.

The inaugural 2020 AU Snap Creative Council members include: 

• Aden Hepburn, CEO at Akcelo
• Barbara Humphries, Creative Director at The Monkeys
• Brad Eldridge, Executive Creative Director at Isobar
• Ciaran Park, Executive Technology Director at R/GA
• Damian Asling, Copywriter at Clemenger BBDO
• Gavin Mcleod,  Executive Creative Director at Ogilvy
• Helen James, Executive Creative Director at Che Proximity
• Mandie van der Merwe, Executive Creative Director at M&C Saatchi
• Nathan Moraza, Social Creative Lead at DDB
• Sarah McGregor, Creative Director at Cummins&Partners
• Scott Huebscher, Freelance Creative Director

“We believe that ideas that live on the small screen can have a big impact, and for Gen Z and millennials that screen is powered by Snapchat. The SCC will serve as a powerful forum made up of a diverse and inclusive community from the advertising industry, and is a commitment from Snap to use our reach to drive positive change," Will Scougal, Global Director of Creative Strategy, Snap says.